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Monthly Archives: December 2010

Time is getting shorter and we’re still stuck In Review on Race for the App. Our options are limited at this point, but we plan to try them all before the end of Wednesday.

If you’re a developer, especially if you’ve already submitted promo codes that are expiring soon, you might be able to help. If you really want to see this released before the holiday shutdown of iTunes Connect, please contact Apple via your account and ask them to attend to Race for the App before it is too late. Thanks for sticking with us . . . for as long as this takes!


Today Apple sent us the dreaded “the review process will require additional time” email. This has happened with every new app we have submitted. We didn’t think it’d be a problem this time around, because Race for the App is just a variation on a theme. It seems like every little thing we do challenges the App Store in some way.

Regardless, this “additional time” has involved significant delays in the past. Upwards of 2 months, which is not going to be acceptable. We really do want this available to developers while iTunes Connect shuts down at the end of this month. So we’re going to be proactive about the delays this time. We’re going to bug the hell out of them over the next week; you might want to do the same if you really like the Race for the App concept.

We’ll keep you updated as we know more.

If you have bothered to check the Race for the Money site in the last week, you noticed that we started making changes in anticipation of the new release we hinted at here. You can read all the details there, but the short version is that we are splitting off a second version called Race for the App that will be free and, as a bonus, allow race sponsors to give away a free copy of their own iOS apps!

What we have for you here, especially the developers who have submitted promocodes, is news that the status has finally reached In Review. We have high hopes that the process will be swift and successful, since this is a fairly straightforward update of Race for the Money. We’ll let you know as things progress, but it’s set to go live immediately upon approval, so you might see it in the App Store even before you read it here! Thanks for your continued support.